Baauer's name is almost as unknown to the American public as Psy's began, despite the wave of "Harlem Shake" videos bombarding YouTube within the last few weeks. From UNA to professional sports teams, everyone is making their own "personalized" 30 second videos. Just like all the Gangnam Style parodies, people are following the same formula with their own spin.
Are these videos a chance for people to be original and customize a widely disseminated idea? How much is something customized if it's essentially the same as what everyone else is doing? Is it simply a creative way to fit in with the newest trend?
In a trend-driven society that's always looking for the next big thing, how do we value content and originality in entertainment? Do we have any real concept of "good" or "bad"?