With iPhones constantly being updated, it seems there is an app for virtually everything these days. From alarm clocks to Angry Birds to calorie counters, apps are almost a neccesity when owning a cell phone.
I stumbled upon an article about how busniesses, in the future, can use an app to do some of their public relations work. This app will track tags of the comapny's name and create watchlists that lets the company know who is searching for them. The link to the article is http://www.adweek.com/news/advertising-branding/having-pr-crisis-there-s-probably-app-147998
My question is, do you think we are becoming too dependent on our apps? I rely on my alarm, weather, and Twitter app every day and that's not even counting when I'm bored or have nothing to do.
Also, with apps becoming smarter and more efficient, do you think they could eventually replace jobs? An app like the public relations example above does many things that a PR agency does but at a fraction of the cost.